Small and midmarket enterprises (SME)

Amex GBT and SME

This segment represents a substantial business opportunity.

SME accounts for 51% of all transactions.1

Why SMEs are valuable

Large corporations often leverage travel volume to secure preferential hotel rates. In contrast, small businesses rely on the use of broader competitive rates.

1 Amex GBT internal reporting, FY 2024. Includes SME clients across all client solutions globally. SME clients are defined as small and mid-sized enterprises with generally under $30M in total annual travel volume.

Add-on SME channel

We are making it easier to target this fragmented yet valuable segment

SME accounts for 51% of all transactions

Separate rate access codes

SME Minimum Offer


Include breakfast or offer additional 5% discount of BAR

Although your choice, we do ask that if breakfast is included in your main program submission that you offer the additional 5% discount of BAR.

Note: 5% fee on all business received through SME Channel​.

What Amex GBT is doing to supercharge SME growth

Winning new business in the SME segment

We're investing in our marketing to drive new leads, as well as adding new roles to convert those leads into customers and trading.

Improving the booking experience of SME segment

We're investing in enhancing the user experience to increase customer share.

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GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group and Egencia) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.

This document contains unpublished, confidential, and proprietary information of American Express Global Business Travel (Amex GBT). No disclosure or use of any portion of these materials may be made without the express written consent of Amex GBT.

© 2025 GBT Travel Services UK Limited.

All users of our online services are subject to our Privacy Statement and agree to be bound by our Terms of Service.

GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group and Egencia) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.

This document contains unpublished, confidential, and proprietary information of American Express Global Business Travel (Amex GBT). No disclosure or use of any portion of these materials may be made without the express written consent of Amex GBT.

© 2025 GBT Travel Services UK Limited.